Welcome to


Live your ultimate life.

Find the clarity you need to achieve your dreams.

Immerse yourself in the personal development that will actually change your life.

I love Amplify because it not only opened me deeper to truly what is possible with this one precious life but also gave me permission and support to claim the fulfilment and clarity of my deepest desires.

Amanda Ashton
Relationship Coach

Deep inside you know you want more as a 40+ woman.

You might even have all the things you’re supposed to have – a job / career / business, a place to live, maybe even a relationship –  but something feels off. It's like you're going through the motions, but you're not really living.

You wake up in the morning and it's there, that nagging feeling that something is missing.

It keeps bugging you every time you let someone else dictate the direction of your life.

You feel it when you’re sitting at your desk and wondering why you’re still in this shit job.

It niggles you as you scroll social media and compare yourself to everyone you see because you don’t feel like you’re enough.

It has you question yourself, your worth and your ability and so you forget to trust yourself enough to make bold moves.

It shows up in your parenting and your family dynamics and you feel slightly disconnected from your friendships and romantic relationship.

It holds you back in your business, your career, your side hustle. The feeling of getting in your own way is irritating.

It shows up in your bank balance because you still can’t afford the lifestyle you really desire.

There is something more out there for you, something better. 

 You can hear the whisper of it. 

But you don’t know how to manifest it into your reality.

It can be frustrating to have so much potential but not know how to tap into it. You've tried setting goals or reading self-help books, but nothing seems to stick.

It's like you're stuck in a rut and no matter how hard you try, you can't seem to climb out.

That feeling of disappointment can be hard to ignore and it can affect every aspect of your life from your job/career/business to your relationships to your bank account.

You know you want more out of life, but you're not sure where to start.

Here's the thing: that nagging feeling is actually a good thing. 


It’s an invitation.

Think about it. If you’re feeling this way it means you’re ready for change. Your soul is craving it.

You’re ready to take control of your life and start living it on your own terms.

Knowing that you want more is the first step on the journey to living a fulfilling, purposeful life full of connection, wealth and freedom.

Whether that means starting your own business, traveling the world, or simply feeling more fulfilled in your day-to-day routine — you’re ready to make those whispers of something more into a resounding reality.

But this journey needs structure in order to manifest. 

You need a game-plan to intentionally transform your desires into reality.

And that’s where I come in.

 Amplify is like a natural garden. Everyone within it grows organically. As Emily grows Amplify grows and as Amplify grows, we, the amazing community grow. Always feeling fully supported has helped me start believing in myself and stop letting people walk all over me. I absolutely love everything about Amplify.

Sue Shaper
Business Owner

I’ve been in your shoes.

Hi, I’m Emily (call me Em).

Like you I was once stuck.

The year was 2015. In a soulless steakhouse underneath a high rise office block,  I was 34 years old, waitressing, scraping food off people’s plates.

My soul was screaming for more, but every time I considered making a change, my mind chimed in...


  • How will you find another job?
  • Where will you even start?
  • You don’t have enough money or time to change.
  • What if this is as good as it gets?

I was miserable.

Playing small, bargaining with myself to be happy with what I had, instead of feeling worthy to step up and take what I desired and deserved.

By the time I turned 35, I decided enough was enough. I couldn’t keep doing the same thing and expecting different results. I chose to change. I took massive action and invested in myself.

After committing to personal development, my life began to change, quickly.

I got obsessed with human behaviour, specifically how to change our results through mindset, action and manifestation. 

Over the years, I have developed intuitive strategies, self coaching formulas and manifesting techniques (that actually work) and now I am sharing these transformational tools with you.

With years of human behaviour education, evidence based research and the right amount of spirituality, I have created a safe space to support you in navigating your way to the next level of fulfilment, peace, wealth, and bliss.

Say goodbye to a stagnant, mediocre, unfulfilled life

And hello to limitless love, unbounded joy, optimal health, meaningful connections, greater wealth and a peaceful mind.


I joined Amplify at 51. It's the best thing I've ever done. I've achieved more in the last 2 years than I have in decades. I'm never leaving Amplify. Every single part of my life has changed.

Shell P.
Business Owner

A uniquely developed system designed to empower you with the exact steps, practical strategies and unyielding confidence to create and sustain meaningful change for the rest of your life.
You’ll get access to incredible content, carefully designed to guide you through the holistic transformation of your mindset and your life in the key areas of:

Health & Fitness

Mindset Mastery


Career / Business





Once you do the work, you will have a new mindset and the manifestation skills to achieve your fullest potential and your wildest dreams.

I originally joined Amplify to help with weight management and emotional eating to get to the bottom of my lack of self motivation and results. But I soon realised once I started doing the work it was a whole lot deeper than that. Amplify has helped me put MY own needs first before others and value self love and self care. My favourite thing about Amplify is the connection and community of empowering women in a safe space. It's interactive and can be done at my pace depending on what season/phase of my life I am in.

Heidi Jackson
Business Owner | Mother


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Access to 4 incredible modules. 

Each module contains an average of 10 lessons which run from 5 - 20 minutes so this self paced learning can fit into the busiest of schedules.

These modules have been specifically designed for women who feel stuck and uninspired by life.

Each lesson will get you one step closer to a life of freedom and contains the skills and strategies you need to change your life.

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MP3 versions of every lesson.

We’re here to make your life easier, not harder so every lesson can be listened to in the car, on a walk or wherever you listen best.

Perfect for the woman who is often on the go and feels like she doesn’t have time to dedicate to herself which in itself feels exhausting.

MP3’s make it easy for you to consume the life changing content whatever your lifestyle.

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Comprehensive worksheets.

Embody your learning with these fun, pretty (so pretty!) and engaging worksheets full of journal prompts, how-to guides and lots of space to reflect.

These highly valuable worksheets will support your learning and provide structure for you to apply the module content to your specific life experience so that you can identify patterns, change behaviours, and manifest your desires.

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Live sessions

Every month there is a live component that you are invited to partake in. We work in a bi-monthly rotation.

📌 Amplify Activations

Have you ever invested in personal development but seen no real change in your results? That's often because many personal development programs lack practical application. Not with Amplify!

Every other month, we conduct Amplify Activations, specifically designed for you to apply your learnings and see tangible results. With monthly challenges, daily activities, and robust community support, you’ll actively engage in the work, rather than just learning concepts that don't impact your life. Plus, Em will be coaching you through these Activations, ensuring you get the most out of your time in Amplify.

In between the Activation months we have two live sessions for you to attend.

📌 Sister Circles

Firstly you are invited to sit in circle with the Amplify community. These sessions create sacred spaces for connection, witnessing, and manifestation. There is immense power to be harnessed when women come together to share, support, and co-create.

📌 Q&A Sessions

Secondly we run a Q&A session where you can ask Em anything. Transformational live coaching where you get 2 months notice for each masterclass so you never have to miss joining live and the recordings are uploaded to the membership portal for you to revisit again and again.

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Supportive & Safe Community.

You are not alone and do not need to be fixed. The community is here to support you through your journey from stuck to freedom and we love you just the way you are. This is a safe, judgement free zone where you get to be known, appreciated and seen.

There is a huge amount of collective wisdom available for you here. Where else do you have access to 100+ women who are all dedicated to their personal growth, manifesting their desires and making their communities a better place for all?

Em is inside this unique and active community every weekday offering support, asking you coaching questions, holding you accountable and cheerleading you loudly as you apply the work to create a life you truly love. There really is nothing else like this out there.

You don’t need to worry about falling behind, not fitting in or not understanding the content because Em and the community are here to support you on every single step of your journey to a fulfilling, wealthy and joyful life.

To be honest, I was terrified of starting the work but it ended up not being scary at all. It has been enlightening. I am a better mother, wife & friend for it.

Jessie Holton
Business Owner | Mother


1. What’s been holding you back from living the life of your dreams. 

Through the module lessons you will identify the mindset blocks that have unconsciously been holding you back and keeping you stuck. Using the worksheets and tapping into Em and the collective wisdom inside the community, you will free yourself to reach your fullest potential.

2. How to find clarity and direction for a life that is both fulfilling and purposeful.

Not knowing which path to take or second guessing yourself leads to confusion and feeling stagnant. Amplify is a safe space for you to explore your wildest dreams and pinpoint the reasons why they’ve (until now) felt out of reach.

3. How to gain confidence to be your most expressed self.

Being unsure of yourself creates fractions in your relationships, holds you back from opportunities that could change your life and keeps you playing a small, uncertain game. Through the journey of self discovery you will tap back into courage, self assurance and confidence.

4. How to set healthy boundaries and see a dramatic improvement in all your relationships.

The quality of our relationships will impact the quality of our lives. Through the work of the relationship module and supported by guest expert masterclasses you will learn how to better communicate your needs, desires and expectations to those around you so that you can feel more connected, supported and loved.


5. How to end comparison to others.

Feeling less than in comparison to others will hold you back in almost every area of life. Through the work of Amplify you will begin to see your own beauty, strength and capability. This is where we forge self belief and self belief is the secret ingredient to creating a life you adore.


6. Navigate life's ups and downs with grace and faith.

Let’s not BS each other - life can be hard. No matter how much personal development we do, the universe will always throw a curveball. So you bet that here in Amplify we cultivate the internal capabilities and resources to deal with the shit bits of life. Problem is unavoidable but how we deal with our problems will dictate how much we enjoy our one precious life. You will learn how to be solution focused and how not to sweat the small stuff.


7. How to manifest wealth, love and health.

I’m going to be straight up honest here. Most of what you’ve been taught about manifestation is a load of BS. Which is why it hasn’t worked, right? Sure you might’ve had some little wins along the way but you’re still not living the life you desire. Inside the Manifestation module of Amplify, you’ll learn evidence based manifestation techniques that are sustainable and create tangible results for you.


8. Break free from perfectionism and imposter syndrome.

Moving through life trying to be perfect all the time is exhausting. You try to please everyone but it’s like trying to stop the tide from coming in. When you do achieve success you feel undeserving of it, or worried that at any moment it might be taken away. Inside the Amplify container we work with you to put down perfectionism and people pleasing so that you can be certain of your success as you continue to build a life you are proud of.


9. How to give yourself permission to receive and live an abundant life full of connection and belonging.

When we ask for more we must be prepared to receive more. But so often this trips women up. They start getting what they desire but it feels uncomfortable because they haven’t done the identity work to be able to hold their dreams in reality. So they unconsciously self sabotage. We support your growth in a sustainable way so that you feel safe achieving your success.


10. How to tap into your intuition so you make empowered decisions from a place of self love and self trust.

Inside Amplify we want you to have the skills to be able to trust yourself. This is not a personal development course where you feel better for a while but once the course is over you go back to self doubt, second guessing and indecision. We teach you how to work with your fear, how to listen to your internal guidance system and how to back yourself, all from a place of self love!

I joined Amplify seeking guidance on managing change and to learn how to achieve harmony and acceptance within myself. Through this work I've found a new level of self assurance and developed a greater understanding of myself and others - such a useful life skill! Amplify nourishes deep thinking with incredible support.

Emily Richardson
Dance Instructor

✨ To feel safe to connect with your deepest desires

✨ To be free to evolve, grow and expand

✨ To learn how to manifest, quickly

✨ To understand what’s holding you back

✨ To feel grounded, energised and excited about life

✨ To believe that there is more to life

✨ To be of service and do good things in this world

✨ To break free from patterns that are no longer helpful

✨ To invest in yourself (because you’ve already wasted time hoping that something or someone else will make you happy)

✨ To have the accountability, support, and sisterhood

✨ To be surrounded by a community of women who are doing the work alongside you

✨ To be equipped with the simple, practical ways to incorporate, nurture and protect all of the above for long term fulfilment

Ever done ‘personal development’ before and
it hasn’t worked?

That’s because without the bespoke tools and strategies for you, you’ll only ever see short term success.


4 incredible self-paced modules
VALUE: $8,800

Module 1: Managing The Mind

Learn how to tap into your biggest superpower; your mind. Stop letting your fears, doubts and limiting beliefs hold you back. This is where you’ll learn how to fulfil your potential. So much will suddenly make sense the moment you dive into this extraordinary work.

Module 2: Manifestation

There is a lot of noise on the internet right now around manifestation and unfortunately, a lot of quick fix promises that don’t create long lasting results. I am passionate about teaching sustainable manifestation practices that actually work. This module is mind blowingly good.

Module 3: Relationships

It’s time to see yourself as your most treasured relationship. Forge deep connections with friends, harmonious belonging with the important people in your life and empowering relationships that help you become fully expressed. Get ready to feel at home.

Module 4: Money

Learning how to manifest money is one thing. Embodying wealth so we can feel safe and future proof our financial future while enjoying the money we have is another. This is a powerful module on how we attract money, behave with money and generate a life full of abundance. I believe in women being well resourced. So let’s go!

Lesson by lesson worksheets
VALUE: $1,200

Embody your learning with these fun, pretty (so pretty!) and engaging worksheets full of journal prompts, how-to guides and lots of space to reflect. These highly valuable worksheets will support your learning and provide structure for you to apply the module content to your specific life experience so that you can identify patterns, change behaviours and manifest your desires.

Live Sessions - Activations, Sister Circles and Q&A sessions
VALUE: $1,200

The reason women in Amplify achieve such incredible results is that we provide opportunities for you to APPLY the work through Activations. Support, community, and a wealth of Em’s wisdom are delivered through live Sister Circles and Q&A sessions. These highly valuable experiences offer you unprecedented live access to Em.

Exclusive Support Community

Get instant access to this safe, judgement free zone where you get to be known, appreciated and seen. There is a huge amount of collective wisdom available for you here.

Where else do you have access to 100+ women who are all dedicated to their personal growth, manifesting their desires and making their communities a better place for all?

Em is inside this unique and active community every weekday offering support, asking you coaching questions, holding you accountable and cheerleading you loudly as you apply the work to create a life you truly love.


(based on 4 months membership)


Bonus #1

A full library of mp3 meditations

These guided meditations serve to help calm your busy mind, bring clarity to any confusion and reconnect you to your purpose. Meditations are highly transformative and complement the work of Amplify to bring you even more insight and peace.

VALUE: $247

Bonus #2

Mindfulness and Breathing video series

This 7 part series is perfect for emotional and physical regulation. We all get stressed, tired and overwhelmed at times and in these videos, Em teaches you the tools to bring yourself back to a place of calm so that you can choose your response instead of impulsively reacting.

VALUE: $247

Bonus #3

'Moments With Em' video series

In this 5 part video series, Em walks you through 5 key emotions that we battle with on a daily basis. Using movement, breath and meditation Em guides you through these clunky emotions that hold you back from being fully expressed.

VALUE: $247

Bonus #4

How to Meditate Course

This stand alone course will dispel all the myths you have around meditating and take you step by step, minute by minute into a meditation practice that works for you! This course runs over 6 sessions and includes a deep dive into the 5 levels of the mind so that you can connect easily to your intuition and internal guidance system so that you have a place to come back to if you ever feel lost. This course has changed people’s lives by giving them a meditation practice that works for them!

VALUE: $697

Bonus #5

Your very own welcome pack in the post inc printed workbook

Here at Amplify we love gifts, especially the ones that turn up in real life in your letterbox. So when you enrol today, we will send you a welcome pack which includes every worksheet, colour printed and bound into a working journal for you (along with some other cute little treats too, so you know how loved and appreciated you are).

VALUE: $100

Amplify is easily the best thing I have ever spent money on in my entire life! I remember thinking 'is this worth it?!" before I joined but now I know, I'm like 'this is SO worth it!' I just said yes to me, then worked out how to pay after. I'm so glad I did.

Tessa Kirkman
Business Owner | Mother

What You Get

  • Access to 4 self-paced modules   ($8,800 VALUE)
  • Lesson by lesson worksheets   ($1,200 VALUE)
  • Live Sessions - Activations, Sister Circles, Q&A Sessions  ($1,200 VALUE)
  • Exclusive Support Community (PRICELESS VALUE)
  • Bonus #1: MP3 Meditations Library  ($247 VALUE)
  • Bonus #2: Mindfulness and Breathing video series  ($247 VALUE)
  • Bonus #3: 'Moments With Em' video series   ($247 VALUE)
  • Bonus #4: How to Meditate Course   ($697 VALUE)
  • Bonus #5: Welcome pact + printed workbook   ($100 VALUE)

THAT'S A TOTAL OF: $12,738


Payment plans available.
Enroll now for as low as $297.

I can’t really imagine doing life without being in Amplify. The community, support, education, encouragement and accountability to grow and be the best version of me I can be is EVERYTHING! I never knew I could feel so deeply happy with life.

Naomi Battah
Mindset & Trauma Coach



Sign up now to be the first to know when doors open again (and receive exclusive bonuses that we'll be gifting anyone on the waitlist when doors open)

Still need some help to make this decision?

I’m going to tell you what you need to know ...

No one is coming to give you permission.

I bet you can hear a quiet (but powerful) voice that tells you
“I’m fine as I am”, or
“I don't have time.”
“It might not work,” or
“I might lose what I have if I ask for more.”

And I’ll tell you straight up - that voice is bullshit. It’s ego. It’s pride. It’s fear. Through no fault of your own - it’s what society has pushed you (and us) to believe.

It’s a scarcity mindset and from scarcity, expansion and change cannot happen.

All you need to do is believe there’s nothing to lose and everything to gain.

I have manifested so much money since joining Amplify. A $23000 payrise (that I didn’t even ask for), a bingo win and generally feeling much safer with money than ever before. This stuff works!

Tracey Lukazsewski
Career Woman | Mother 

Dozens of women have worked with Emily inside AMPLIFY.

Here’s what a few of them have to say:

“The conversations that are had as a group are next level and soul inspiring.”

- Kathleen Ford

“I had always battled with overwhelm, time, self-belief and other limiting beliefs - Emily has really helped me manage those."

- Sue P.

“Em’s lives are my absolute favourite part of Amplify. I get so much out of them. The work is easy, hard, uncomfortable, and awesome. It’s made me face a lot of the lies I’ve been telling myself which then turned into untrue stories. I believed my own crap.”


“Amplify is there for me when I am wading in the fog, and reminds me that I always have light within me waiting to come out.”

- Jane Fairburn

“Amplify gave me back my life!”

Kelly Goodwin-Manly

“Amplify is the best decision I’ve ever made for just me. It’ll be two years next month that I’ve been part of this fabulous girl group and every part of my life has changed for the better.”


“Since joining Amplify, I went from working 6-7 days per week to now running my own business, working four days per week and making more than twice the money.”

- M from Melbourne

“Nothing changes if nothing changes. My mindset was blocking and so were my skills. Within the first month of working with Em, I knew exactly where I was going. Something that had eluded me for over a year.”

- Mel B

“If you know you want more, this is the space for you. Emily is so encouraging and calls me on my bullshit. However, it’s not just Em that’s helped. This entire community is my safe space. My place to grow and change. To ask for more and be ok with that.”


“I joined Amplify at 51. It's the best thing I've ever done. I've achieved more in the last 2 years than I have in decades. I'm never leaving Amplify. Every single part of my life has changed."

Shell P

“I am growing into a person I never thought existed and I’m learning to become that butterfly.”

Jill MC

“If you are looking for support and tools, if you are ready to level up – this is the place. Amplify is simply excellent”

Sally Castle

“If you’re thinking about joining Amplify, just do it. You’ll wonder why you didn’t do it sooner. But now is definitely the right time. Amplify sister for life.”


“The tools you have given me to change the way I think and change the way I feel and act in this life, have created results beyond my wildest dreams"


“I have manifested so much since joining Amplify. What a relief to finally have the tools and support to make huge changes in my life, business, finances and overall happiness.”

Mel S.

“Ems’ program works. For the first time ever, I have faith that it will work out. A year ago I was ready to give up on my dream and now I’m living my life to its fullest.”

Michelle F.

“I've found the self assurance and belief I needed to manifest everything I desired. My business is booming, my relationship is solid, I love my body more than ever before - everything is a million times brighter and I have faith that it will keep getting better for me. Thank you Em!”

Nicole OA


What its really like inside the community:

Got questions?
We've got the answers!

Have more questions about AMPLIFY? Still not sure? Just want to chat?

Hit us up 👋 at [email protected] or book a free 📞 30-minute call with Em. If you’ve got any questions about the program, or need a hand with anything else, we’re just an email away. Drop us a line and we’ll do our best to help! 😊